What do they need to know to make smarter buying decisions? 15 great content marketing ideas (with examples) The world is your content oyster. Content marketing works for B2B businesses. The Strategy: LeadPages focused on the following marketing … 13. Content created by your fans and followers is an excellent supplement to your branded marketing content. Just because you’re an iconic brand, it doesn’t mean you can’t totally rock content marketing. Zomato is a restaurant finder mobile app available for 24 countries. In particular, it creates and shares images referencing popular culture, as this recent example spoofing an Oscar-nominated film shows. Content Marketing Institute’s One-Page Content Marketing Plan Examples. There’s just one problem: content marketing can be seriously hard work. So far, it’s been shared more than 10,000 times. Though you may not have the same advertising budget as Coca-Cola, you can still take a few things from this popular campaign. However, this subject as well as your input on it, has made me really feel that I should. Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers. Nintendo’s Multi-Channel Campaign for Switch. Use the answers to these questions to create a list of relevant topics that can offer your readers valuable advice and essential information that can inform their decision making Doing so will also help establish your brand as a thought leader. GE combined the campaign with influencer marketing, getting six Instagram influencers and several superfans to do the #GEInstaWalk. Rather than discussing how great Acorns is, it provides relevant and realistic advice about how readers can take control of their financial future. With more than 100,000 YouTube subscribers and a whopping 2 million-plus Facebook followers, this is a great example of matching content to your target audience to grow your business and make it profitable. Find the right influencers for your market or industry, and make sure that they have a following that can benefit your brand. In fact, all the content marketing examples on this list have been using visual marketing . Again, this is one of the best content marketing examples that might seem out of reach for a smaller business. Let’s explore what they’re doing right. But what does it take to make pieces of content that stand out in the crowd? This involvement means that they will be more inclined to buy from your brand when the time comes to make a purchase. Via an app, users could press their lips to the screen and send a digital kiss to anyone. Similarly, the need to connect with others is one that every person experiences, so finding ways to tap into that is a surefire way to content marketing success. The “Share a Coke” campaign gives every Coca-Cola lover the opportunity to personalize their drink. In the end, these individuals provided a unique look at what it’s like behind-the-scenes at General Electric. And the fans love it: Rolex has more than 7 million Instagram followers and around 6.6 million on Facebook. I love this blog post example for reviews and ratings topics from Yale Appliance, because it (a) showcases how to do this style of blog post well, (b) clearly demonstrates why they've seen the level of success they have with content marketing, and (c) it outranks content … Whether you work to personalize your messaging or just want to do something out of the ordinary with your content story, it’s essential that you keep your audience in mind when developing content ideas. GE’s long been known for taking what some might see as a dull business, and bringing it to life, and this Instagram content marketing campaign is a perfect example. Recommended Resource: Need to jumpstart your content marketing results? In The Journal, you’ll find stories from real travelers sharing their experiences, which helps the company connect more with their core audience. The topics range from explaining recent regulations that might impact a person financially to step-by-step instructions for creating your very first budget. You can now customize your own bottle, as we did here. I am so amazed with the quantity of research study you take into it. It may be free products, money, or sometimes just exposure to an even wider audience. TrustPulse The Switch campaign was global, spanning several accounts to reach customers across the world. It supports that with a content hub called The Journal. Her career has included stints as a journalist, blogger, university lecturer, and ghost writer. They kicked off their Share a Coke campaign in Australia by putting the 150 most common names on bottles. Find out how much you should spend on your marketing for more growth. We’ll also provide you with some key takeaways to help you learn how to apply these tactics to your own content marketing strategy. The campaign also allowed people to use Google Street View and Google Maps to see the journey those digital kisses took. Coke’s “Share A Coke” Campaign. Content marketing, in my opinion, is the next big thing for B2B business growth. Their blog called Grow from Acorns, is just one of the best, While you may have a blog housed as a page directly on your site, you can still take some tips from Grow from Acorns on, Even if your business isn’t a global brand, you can still learn from best, Want to create your own killer content but don’t know where to start? If you’re running content marketing campaigns, day in, day out, it can be hard to consistently come up with new ideas and keep the momentum going. That meant touring their manufacturing facilities and taking, uploading and hashtagging pictures. Using Google’s Street View and Google Places, the user could visualize the path that the kiss took to get to its target. As we saw earlier with Hubspot, ebooks and resources are a great way to raise awareness of your brand. By connecting with people on an emotional level, the non-profit organization was able to get people’s attention and inspire action. 1. Facebook Shopping Report: Consumer Buying in 2021, How to Market a New Business With No Money, Instagram Shops: How To Get Started in 5 Steps. Rather than highlighting their consumer products (like washers and vacuum cleaners), the company decided to use social media influencers to highlight their other business – like jet engines and wind turbines. Required fields are marked *. 1. Even non-profit organizations have to promote their work in compelling ways to get the attention of donors, volunteers, and other individuals who can support their cause. Individuals could personalize their own bottle with their name on the Coca-Cola website or look for their name (or a friend’s name) on a bottle at the gas station or supermarket. Much like the app, the blog aims to help people start building wealth now instead of waiting until later. Buzzstream combined a number of content types (research-heavy guest content, evergreen blog content, and gated content) to attempt to position itself as a thought leader within its industry. Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2018. For one, it’s okay to think outside the box to show how your product works or what value it provides, no matter how boring or exciting it may be. What challenges do they face? One reason why this app and the resulting campaign is so effective is that it gets people talking. Intrepid Travel’s all about small groups, big adventures, and traveling responsibly. Though you may not have the same advertising budget as Coca-Cola, you can still take a few things from this popular campaign. 5. The company published the results on Buzzfeed and Huffington Post, resulting in: Plus the company got more than 1,000,000 page views to their site within a five-day period. IsItWP When you think of examples of content marketing done right, Hubspot’s always on the list. I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. Then, we’ll go through 7 effective content marketing examples … It’s an integration product that helps bring together separate channels, allowing marketers to create a unified social experience. Social shares: 34K to the page itself. Charmin took it to the next level with #4 on our list of best content marketing examples. While running this campaign, Coke personalized each bottle with a common name, depending on the country. This campaign soon went viral as consumers began posting pictures online with their personalized drinks. 5 Best Content Marketing Examples to Inspire You 1. It’s America’s biggest consumer magazine, going to 22 million households. There’s no point building an audience if they don’t convert. This content marketing example from Charmin is perfect for its customers. We’re not talking about washer-dryers and vacuum cleaners, but about the company’s other business: wind turbines, jet engines, locomotives and so on. Whether it’s customers, users, leads, audience, or something else, content marketing … The “Share a Coke” campaign touched on something significant for consumers – personalization. These content marketing examples take an existing type of content or piece of content and mix it up. Can you think of an instance when a piece of written content has been shared without at least a featured image? Feel that I should new signups take control of their most interesting digital campaign! 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